- Sales & Marketing -

Brand Strategies  •  Budgeting  • Collateral Development  •  Competitor Studies  •  Copywriting  •
Corporate Transient Strategy  •  Critical Path & Sales Action Plans  • Distribution Channel Analysis  •
Distribution & Promotion Strategies  •  Fam Trips  •   Graphic Design  • Group Activation  •
Group Pattern Management  •   Lead Generation  •  Leisure Strategies  •  Market Research  •
Marketing Plan  •  Need Period Strategies • Online Marketing • Photo Shoot & Video Shoot  •
Report Analysis  •  RFP Processing  •  Sales & Marketing Audit  •  Strategic Plan  •  SWOT Analysis •
Third Party Contracting    •   Wholesales / Tour Operator Activation

- Revenue Management -

ON-BOARDING
Revenue Audit • Analyze Pricing Strategy  • Analyze Revenue Reports & Performance Against Competitive Set  •

DAILY
Review Of Inventory  •  Report Analysis  •  Rate Setting  •  Review Of Group Leads  •  Review High Demand Dates  •
Price Optimization To Assure Rate Parity

WEEKLY
STR Analysis  •  Review of 90 Day Inventory  •  Adjustments For 53 Week Window • Report Distribution  •
Demand 360 Review • Competitive Set Rate Review  •  Group Rate Updates

MONTHLY
STR Report Review  •  Month End Reporting  • Conduct Monthly Business Focus Meeting  •
Full Year Rate Review • Update Group MARs (Minimum Available Rates)

ONGOING
Yield Rates According To Demand And Market Compression  •  Rolling Forecasting •
 Use Fencing To Promote Longer Length Of Stays And Shoulder Periods  •  Move Expiring Inventory  •
React To Price Sensitivity & Turndowns  •  Minimize Last-Minute Demand Drop-Off  •  Pre-empt Future Need Periods •
Conduct Business Trend Reviews with OTA Managers  •   Evaluate Seasonality & Ascertain Trends

- Public Relations -

Blogging  •  Branding  •  Brand Partnerships  •  Community Management  •
Consumer Promotions  •  Content Strategy  •  Copy Writing  •
Corporate Communications  •  Creative Direction  •  DeskSides  •  E-blasts  •
International Press Junkets  •  Media Relations  •  Media Training  •  Media Tours  •
Press Events  •  Press Kits  •  Press Releases  •  Resort Launches  •
Product Placements

- Social Media Strategy -

Blogging  •  Blogger Relations  •  Branding  •  Community Management  •
Competitive Analysis  •  Content Strategy & Support  •  Content Development  •  Influencer Engagement  •
Metrics & Custom Reporting  •   Online Social Consulting  •  Platform Buildout & Strategy  •
Promoted Posts  •  Social Media Strategy  •  Social Media Campaigns & Promotions  •  Social Media Training  •
Social Audits  •  Social Listening Practices  •  Tone & Manner Development

- Influencer Marketing -

Influencer Engagement  •  Influencer Management  •  Strategic Development  •  Promotional Campaigns  •
Research  •  Outreach  •  Influencer Casting & Placement

- Creative Marketing & Content -

Brand Strategy & Development  •  Brand Partnerships  •  Collateral  •  Corporate Identity  •   Content  •  Content Strategy  • Graphic Design  •  Photo Shoots  •  Video Production 

- Event & Promotion Conceptualization -

Brand Launches  •  Charity  •  Corporate Events  •  Creative Direction  •
Event Conception  •  Event Branding  •  Event Execution  •  Event Logistics  •
Social Media Activation  •  Press Conferences  •  Press Events •  Black Tie Galas  •
Private Parties  •  Intimate Client Dinners

- Crisis Management & Media Training -

Media Landscape Training •  Crisis Communications  •  Key Message Development  •  Role of the PR Professional  •
Role of the Spokesperson  •  Effective Storytelling  •  Bridging  •  Ambush Interview Preparation  •
Advanced Interview Skills  •  Owning the Conversation  •  Broadcast Interview Skills  •  Phone Interview Skills  •
Live Interview Skills  •  Video Recording and Playback